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Vonrosen is a young Berlin fashion label that distributes its products exclusively via the Internet to a select clientele. The corporate design is marked by esthetic reduction and an urban atmosphere and thus reflects the classic-purist style of the collection. As a graphical code, the oval Vonrosen signet is translated into all media as a cross-fading pattern on the webpage, a high-quality foil embossing on the business stationery, on the cover of the product packaging perforated by innovative laser technology, and on the clothes themselves.
Von Rosen AG & Co. KG
KMS TEAM GmbH
Knut Maierhofer (Mananging Partner, Design) Michael Keller (Mananging Partner, Kreation) Susana Frau (Senior Design) Katja Egloff (Client Management) Teresa Lehmann, Dominik Lanhenke (Design) Christina Baur, Alexander Walz (Produktion)