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Since the 1920s the M-series has represented the soul of Leica, and every new M sparks intense anticipation. With the M9, the stakes were even higher: it would either answer the Leica fans prayers or confirm that Leica had truly missed the digital-photography boat. To demonstrate how the M9s performance sets new benchmarks without losing any of its ancestors authenticity, we reduced the design down to a stage for the (much more important) photographic story: a classic M-style assignment documenting a day in the life of an amateur boxer in Havana, where boxing remains pure, simple, non-commercial and even noble. Values that Leica lives by, too.
Leica Camera AG
argonauten G2 GmbH
Felix Duerichen, Anita Stoll (CD), Sabine Brinkmann (AD), Sabine Weber (Copy), Maik Hofmann, Silvana Meyer (Account), Maik Scharfscheer (FFM) (Fotograf)