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Botanic / Botanic collection concept

Botanic
Botanic

Discipline: Communication

Discipline: Communication

The Botanic collection is an environmentally friendly woven vinyl flooring, containing renewable raw materials from vegetable oils. The visual design of the collection reflects nature's variety of organic architecture and wealth of detail. Natural photography and handicraft have inspired reflections of flowers, herbs and plants in woven vinyl. The challenge was to take this all the way into the communication concept; the flower sculptures, made of Bolon's flooring material, give associations to the plant kingdom, and are also meant to give inspiration to the versatility of the material. A new poetic and unique way of communicating flooring.

Client / Manufacturer

Bolon

Bolon AB
Ulricehamn, Sweden

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Design

FormUsWithLove

FormUsWithLove
Stockholm, Sweden

Petrus Palmér, John Löfgren, Jonas Pettersson

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