Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Jerry Thomas' Bartender's Guide / Bookdesign

Jerry Thomas' Bartender's Guide
Jerry Thomas' Bartender's Guide

Discipline: Communication

Discipline: Communication

Among bartenders the American Jerry Thomas is a legend. The most credit he can take for the written record of his cocktail recipes: 1862 was the birth of the Jerry Thomas’ Bartender’s Guide, today’s standard work and the classic of all cocktail books. For Jim Beam the English original edition was now translated into German and issued in a modern retro-design and with a high quality finish. Special highlights are the illustrations of diverse Beam Global Germany products and cocktails, executed in a traditional steel engraving style.

Client / Manufacturer

Beam Global Deutschland GmbH

Beam Global Deutschland GmbH
Wiesbaden, Germany

Design

SOUTH of MARKET AG

SOUTH of MARKET AG
Wiesbaden, Germany

Alfred Schüssler (Illustrationen), Fabian Bremer, Andrea Krüger, Jon Lenz