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Larger than Life / Event marketing

Larger than Life
Larger than Life

Discipline: Interior Architecture

Discipline: Interior Architecture

Many companies claim to set the standards. Rodenstock’s goal was to actually prove all this. The event concept therefore focused on one impressive and fascinating object, based on a very simple idea. Rodenstock’s product, something its customers work with every day. Just a little bit bigger, 100 times bigger actually. A mighty sculpture as the backbone of the event, more than 40 feet wide, 12 feet high, and with two 46 feet long earpieces. The glasses were not only eye-catching but extremely functional, serving as decoration, projection screen, room partition and auditorium. This object dominated every location.

Client / Manufacturer

Rodenstock

Rodenstock GmbH
München, Germany

GO TO PROFILE
Design

THE COMPANIES GmbH

THE COMPANIES GmbH
München, Germany

Tobias Wannieck, Matthias Kindler, Andreas Horbelt, Roger Katholing, Michael Schulenberg, Georg Veit, Jens Lueg