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Yalook Fashion Faces Kalender 2010 / Calendar

Yalook Fashion Faces Kalender 2010
Yalook Fashion Faces Kalender 2010

Discipline: Communication

Discipline: Communication

Development of a new online fashion retailer from naming and brand personality, look and feel to a unique launch communication. We awakened clothing of the first collection to “Fashion Faces” and made the clothes to the stars of the launch campaign. The “Fashion Faces” were created in New York by Bela Borsodi by folding clothes from Yalook’s first collection to faces – the “Fashion Faces”. The garments were not cut or glued, just folded. The result: twelve individual fashion characters. These are the focus of our calendar.

Client / Manufacturer

Fashionworld GmbH

Fashionworld GmbH
Hamburg, Germany

Design

Amelung Design GmbH

Amelung GmbH
Hamburg, Germany

Günter Sendlmeier (CEO), Jonathan Sven Amelung (Creative Director), Jessica Watermann (Account Director), Bela Borsodi (Photographer)

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