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A fictitious publishing house for children`s books with heart. Young employees and authors, an independent program and affinity to details, is what characterizes the publishers house named petto. Feelings and thougts of children are in the centre of attention. The publishers attach importance to produce on eco-materials and they are in contact to numerous organisations. The name traces back to the idiom : etwas in petto haben/to have something one`s sleeve ( in petto comes from italian and means: from the heart/chest). The design concept has been transferd to the office equipment, a magazine, web page, and book covers.