Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Zero point ruler / Ruler

Zero point ruler
Zero point ruler

This design was conceptualized from people's habit of always starting from point '0' when using a ruler.
This is a ruler that displays numerical values starting from 0 in the left/right direction from any location pinpointed with a pen.
This is a rule that eliminates the need for separately calculating the numerical values since it will always start from 0 when drawing a line or measuring a measurement.

The point 0 is always located at the far left end of the existing ruler.
People continue to use it despite the inconvenience of the point 0 always being located at the far left end.

People use the existing ruler by calculating from the pint 5, 10 or 15 when they are not starting from the point 0, but this is also very inconvenient.

University

Korea Design membership

Korea Design membership
DAegu, South Korea

Korea design membership

Design

Korea Design membership

Korea Design membership
DAegu, South Korea

Seunghwa Jeong, Jinyoung Yoon, Youngwoo Park