Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Design einer Ikone / Strategic Concept Audi TT

Design einer Ikone
Design einer Ikone

Strategic concept for the Audi TT in the year 2027. Taking into account the trends and needs of future societies, the concept combines sustainability and Audi brand values: progressive, sporting and premium. The future Audi customer will no longer buy a car, but will purchase mobility. Therefore the main structure of the car can be refurbished and resold. Propelled by an innovative ‘Power-Box' system, which uses different kinds of generator or storage battery, users will no longer need to depend on a single source of energy. The silhouette of the TT is conserved, while the vehicle's proportions are interpreted in a new geometrical shape.

University

Fachhochschule München

Fachhochschule München
München, Germany

Prof. Dr. Othmar Wickenheiser

Design

Freiberufler

Freiberufler
Bad Abbach, Germany