Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

sushi 11 / Book

sushi 11

Discipline: Communication

Nobody reads it – anyway. The Swiss marketing specialist and essayist Robert Stalder says: “Writing can be learned, but only by writing.” For Dr. Stephan Vogel “the writing will only be a temporary phenomenon in the cultural history of humans“. Hans Peter Albrecht knows the answer to the question why “learning to write if no one reads” – is still useful. “I was young and needed the money” – counters top seller author Jan Weiler. Ralf Zilligen reminds of Heinrich Böll: ”Thinking humans are not the most obedient ones, writing humans are not at all.“ In sushi 11 the pure text comes to word for the first time.

Discipline: Communication

Client / Manufacturer

Art Directors Club für Deutschland

Art Directors Club für Deutschland
Berlin, Germany

GO TO PROFILE
Design

Susanne Beck, Anne Julia Nowitzki

Susanne Beck, Anne Julia Nowitzki
Frankfurt am Main, Germany

Susanne Beck, Anne Julia Nowitzki