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Amnesty International / Corporate design

Amnesty International
Amnesty International

Discipline: Communication

Discipline: Communication

More effectiveness in the battle for human rights through a new international visual profile of the world’s largest human rights organization – Amnesty International: the new international visual identity is marked by a symbol of suppression and hope, a color world that draws attention and expresses urgency, an authentic and documentary-style visual language, and a typeface that is suitable for conveying facts and for campaigns – promoting global recognizability and easy applicability. During the launch process in Germany alone the brand architecture and all communication media were revised.

Client / Manufacturer

Amnesty International

Amnesty International
Berlin, Germany

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Design

Scholz & Friends

Scholz & Friends Identify
Berlin, Germany

Wolf Schneider (Creative Director) Kathrin Wetzel, Olivier Nowak, Maria-Michaela Tonn, Vera Müller (Art Direction) Anna Kubitza (Beratung)

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