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S Beer / Brand identity

S Beer

Discipline: Packaging

S Beer

Discipline: Packaging

Hite brewery is the biggest beer industry in Korea.
S Beer is one of Brands in Hite and it is the first premium beer in Korea to contain fiber. It tries to approach consumers emotionally rather than rationally because it’s for young women. Accordingly, “S” which means Stylish, Something Special, S-line, etc is showed in front of the brand. It tries to emphasize “style beer” for young people by putting S that presents the story of beer in front of a beer bottle, different from general beer designs with remarkable products. In addition, the strong color contrast between dark green and light green stimulates your curiosity and taste.

Client / Manufacturer

Hite Brewery Co.,Ltd.

Hite Brewery Co.,Ltd.
Seoul, South Korea

Design

IDnComm Inc.

IDnComm Inc.
Seoul, South Korea

Seung-Bum Kim, Heung-Ki Kim, Suna Ahn