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wow! Manifesto / Website

wow! Manifesto
wow! Manifesto

Discipline: Communication

Discipline: Communication

"Samsung Mobile wow!" is the first campaign ever for Samsung to create a truly web2.0 campaign integrating different social networks, discussion, video and photo platforms. By creating an emotional connection with the “wow! experience” in social networks, Samsung Mobile developed a community of existing and potential users of Samsung Mobile. By allowing users to actively interact in the community, it not only gives users a reason to come back but also creates a platform for Samsung Mobile to powerfully launch future products.

Client / Manufacturer

Samsung

Samsung Mobile
Seoul, South Korea

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Design

CHEIL Worldwide

CHEIL Worldwide
Seoul, South Korea

Andrew Berglund (Creative Director) Felix Genzmer, Yoon Jee Kang (Art Directors)

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Design

Sugarcube

Sugarcube
Seoul, South Korea

Kiyoung Park (Executive Producer) Sangil Moon (Designer) Yoonhyeong Kim (Flash developer)