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Doosan Art Square / Corporate architecture

Doosan Art Square
Doosan Art Square

Discipline: Interior Architecture

Discipline: Interior Architecture

Art Square is an advanced configuration of traditional model houses. It displays not only a sample of a house, but also the brand image of itself by representing the modern residential culture with art, culture, and corporate communication spaces. Architect Jang Soon Gak collaborated with a pottery artist and used white porcelain as an exterior material to create cultural elements, and estabilish itself as a landmark. It shows Korean traditional beauty, and also takes place as an urban art. Art Square is divided into two parts and the “bending wall” covers the box figure of the building. Filled with LED lights, motion graphics and messages can be exhibited on “bending walls”. It chrashes the box and leads via a stairway directly to the concert hall, which is the inside of the building with wooden panel materials. It also covers the inside walls which defines a mild, cosy atmosphere.

Client / Manufacturer

Doosan Corporation

Doosan Engineering & Construction
Seoul, South Korea

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Design

Hanyang University

Hanyang University
Seoul, South Korea

Jang, Soon Gak

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Design

Doosan Corporation

Doosan Housing Design Team + JIW Co., Ltd.
Seoul, South Korea

Soongak Jang, Haejin Choi, Seyoung Lee

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