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Bayer-Geschäftsbericht / Annual report 2008

Discipline: Communication

Discipline: Communication

The magazine section uses text and photos to communicate the fascination of Bayer in an emotional and authentic way. It starts with the Bayer Group article entitled “A Changing World”. This is followed by reports detailing the research activities of our “HealthCare”, “CropScience” and “MaterialScience” subgroups. The newly designed colors, graphics and tables coupled with a clear structure enhance the annual report’s attractiveness and readability. A thumb tab provides direct access to the management report and consolidated financial statements. Solvent-free inks and waterborne coatings were used in producing the annual report. CO2 emissions were compensated via “climate neutral print”. The paper is FSC certified.

Client / Manufacturer

Bayer

Bayer AG
Leverkusen, Germany

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Design

Bayer

Bayer AG
Leverkusen, Germany

GO TO PROFILE