Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Porsche Ärztemailing / Direct mail "X-ray"

Porsche Ärztemailing
Porsche Ärztemailing

Discipline: Communication

Discipline: Communication

To target doctors and medical professionals, an X-Ray mailing was created. It consisted of a paper folder carrying five X-Rays of the current Porsche models plus an extra X-Ray with Porsche’s contact details. The cover letter invited the doctor to further investigate the “symptoms”, e.g. eyes lighting up, pulse rate rising. Furthermore, a reply card offered the direct option to arrange for an examination date.

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Porsche Deutschland GmbH
Bietigheim-Bissingen, Germany

GO TO PROFILE
Design

Chromedia Dialogmarketing

Chromedia Dialogmarketing GmbH
München, Germany

Gunnar Hartmann, Andreas Fölkl, Philipp Fürst, Thomas Mugele, Susanne Zimmermann, Götz v. Bechtolsheim

GO TO PROFILE