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IG-Transformer / Industrial gear units from SEW

IG-Transformer
IG-Transformer

Discipline: Communication

Discipline: Communication

For the positioning of the new industrial gear units “madness” conceived a self-contained movie with the project title “Transformer”. The movie inspires with its incredible velocity and impressiveness. Like the well known toy-figures “Transformers” cubistic elements transmute into machines and constructions in which the industrial gear units are applied e.g. huge tower cranes or bulldozers. In a very intensive postproduction the movies obtained a visual brilliance. The movie from SEW-EURODRIVE brands a new quality standard in this field of “B2B” communication.

Client / Manufacturer

SEW-EURODRIVE GmbH & Co. KG

SEW-EURODRIVE GmbH & Co. KG
Bruchsal, Germany

Design

madness GmbH

madness GmbH
Göppingen, Germany

Axel Berne, Günter Zimmermann, Peter Ederer, Richard Ballinger, Thorsten Kuttig, Silvio Schwarz