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Marxen / Schifftaufchampagner / Packaging

Marxen / Schifftaufchampagner

Discipline: Packaging

Sommelier Jan P. Marxen from Kiel is an unconventional thinker. He has his own very individual views on the enjoyment of wine and challenges classic criteria. So it is hardly surprising that the first champagne from Marxen takes an approach characterized as much by idiosyncrasy as it is by quality. Kiel’s maritime setting provided the inspiration for Marxen’s first champagne: champagne for naming ships. The packaging design emphasizes the functional character of the product. It follows the tradition of the minimalist corporate design of Marxen as a brand, which always elevates content over form. As a finishing touch, the champagne comes with a rope for the ship naming, and a leaflet containing directions for ship-naming ceremonies.

Discipline: Packaging

Client / Manufacturer

Marxen Wein GmbH & Co. KG

Marxen Wein GmbH & Co. KG
Kiel, Germany

Design

Mutabor Design

Mutabor Design GmbH
Hamburg, Germany

Heinrich Paravicini (Creative Direction), Axel Domke (Art Direction), Nils Zimmermann (Illustration), Luciano Tezzele (Produktion), Susanne Weber (Reinzeichnung)

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