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Der IDEENPOOL / Exhibition stand

Der IDEENPOOL
Der IDEENPOOL

Discipline: Interior Architecture

Discipline: Interior Architecture

It started with a central question: How can one get today’s marketing and trade show decision-makers interested in unusual trade show experiences? The answer: With a clear basic concept that can be grasped and experienced with all the senses - implemented in our joint project "Der IDEENPOOL” (The IDEA POOL) presented at the 2008 "MX Messe-Expo”
(MX Trade Show Expo) in Stuttgart. The booth was a sensual experience, only 24 m² in size. The central message: “Take the plunge into a pool of fresh ideas!” – visually and tactilely translated into a swimming pool filled with 14,000 balls. All elements of the IDEA POOL formed the core
concept: Transparent walls with bathing children and brand messages, starting blocks with our expertise and a pool bar where an image film showed how to correctly mix cocktails for successful communication projects. In the course of trade show follow-up, booth visitors received a small transparent box of pool balls. Under the label “OFFICE EDITION 1.0”, this allowed them to once again experience the IDEA POOL. The message of the enclosed booklet: “Take the plunge into the pool of ideas. We’re ready for you.”

Client / Manufacturer

wirDesign communication AG

wirDesign communication AG
Braunschweig, Germany

Client / Manufacturer

Fricke inszeniert.

Fricke inszeniert.
Börßum, Germany

Design

wirDesign communication

wirDesign communication AG
Braunschweig, Germany

Michael Rösch (Konzept), Jan Straßenburg (Text), Malte Honecker (Design), Karsten Müller (Animation)

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Design

Fricke inszeniert.

Fricke inszeniert.
Börßum, Germany

Karsten Fricke (Konzept), Melanie Bugge (Planung), André Brandes (Design)