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Standfest seit 1894. / Annual report

Standfest seit 1894.
Standfest seit 1894.

Discipline: Communication

Discipline: Communication

The Raiffeisenbank Kleinwalsertal AG's annual report 2008 draws attention to organic growth. In a simple and vivid way it visualizes the bank’s alpine-anchored history using the example of a tree trunk: punched holes, that run through the reports pages, simulate increasing annual rings. Thus growth and constant change of single business units in the stress field between nature and modern imperatives become touchable transparent. The reports warm and organic appearance underlines the overall impression of a bank that prefers local tradition and global responsibility to fast success.

Client / Manufacturer

Raiffeisen Zentralbank (RZB)

Raiffeisenbank Kleinwalsertal AG
Riezlern, Austria

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Design

dietrabanten

dietrabanten
München, Germany

Friederike Hujer (CD), Claudia Wanke, Andreja Medved, Lothar Reusch (Konzept und Text)