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MINI Cabrio Flyer / Sales flyer

MINI Cabrio Flyer
MINI Cabrio Flyer

Discipline: Communication

Discipline: Communication

The MINI Cabrio Flyer is a reflection of the redesigned MINI Cabrio. Uncompromising openness meets radical driving fun. Thanks to the targeted use of distortion in extremely wide-angled views, the design of the flyer makes MINI go-kart feeling almost tangible. Every bend becomes a “halfpipe”. The view of the street and what it has to offer is direct and unobstructed. In all directions. At all times. And, above all, in one single image.

Client / Manufacturer

BMW Group

BMW AG
München, Germany

GO TO PROFILE
Design

Interone Worldwide GmbH

Interone Worldwide GmbH
Hamburg, Germany

Martin Pahl, Silke Gottschalck, Matthias Kern, Matthias Kern, Svein Olsen, Henning Beck, Britta Kussin, Simon Puschmann, Peter Hetzmannseder