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Starbrick Olafur Eliasson / Product launch

Starbrick Olafur Eliasson
Starbrick Olafur Eliasson

Discipline: Communication

Discipline: Communication

Starbrick, an innovative modular luminary system, was designed by the artist Olafur Eliasson and marketed by Zumtobel. Eliasson describes Starbrick as “an experiment of light modulation and space“. Individual modules may be connected to groups of any size which can further develop alongside various vectors in the room. For the market launch, a communication package (folder and a brochure in four languages) was devised. On the cover pages a wire-model of the luminary is coined. The embossing and the play of various paper grades turn the communication package into an experience when it comes to the surface feel and visual appealing.

Client / Manufacturer

Zumtobel Lighting

Zumtobel Lighting GmbH
Dornbirn, Austria

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Design

BOROS

BOROS GmbH
Wuppertal, Germany

Christian Boros, Ingo Maak

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