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Elke Ulmer / Corporate design

Elke Ulmer
Elke Ulmer

Discipline: Communication

Discipline: Communication

“Elke Ulmer – Beauty Body Wellness” is an institute for cosmetics and wellness treatments. The design task was to develop a clear and friendly appearance – doing without the common wellness stereotypes. The concept embraces the connection of natural beauty and organic products. This issue is conveyed holistically by using the illustration of numerous types of plants. Furthermore the berry colors used in the logo and the graphic illustration of the plants build a bridge to the organic substances and the innovation used in the institute’s treatments.

Client / Manufacturer

Elke Ulmer

Elke Ulmer
Schömberg, Germany

Design

fg branddesign

RD STUDIO
Stuttgart, Germany

Frank Rösner, Rebecca Ulmer

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