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GEZE öffnet Räume / Campaign mailing

GEZE öffnet Räume
GEZE öffnet Räume

Discipline: Communication

Discipline: Communication

GEZE opens rooms – with power. The new “Powerdrive" drive train for highly frequented and heavy doors completes the portfolio of automatic doors made by GEZE. The minimalist design of the campaign for the target group of architects unhinges the product out of the classic installation situation in the building. Elements of the campaign are adverts in specialist magazines and a mailing with a “Powerdrive door template”. The architect has (free)-space to let ideas grow. Copy and product information are consciously abandoned. The conceived template helps the architect to easily find the perfect door, made by GEZE, for his draft.

Client / Manufacturer

GEZE GmbH

GEZE GmbH
Leonberg, Germany

Design

pulsmacher

pulsmacher
Ludwigsburg, Germany

Jens Kenserski (Creative Direction), Rebecca Ulmer (Art Direction)