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Mohren Pfiff / Campaign “Starting whistle to the Euro 2008”

Mohren Pfiff
Mohren Pfiff

Discipline: Communication

Discipline: Communication

The “Mohrenbräu” brand was used in Austria for the European Soccer Championship 2008 and the “Mohren Pfiff” more strongly anchored in the “16+” target group.
The product supplied the idea: “Mohren Pfiff” bottles used as instruments to whistle songs. The link to the championship was established with bottle-whistling of the fans’ anthem. The web video portal invited viewers to whistle themselves or to judge the beery-musical works.
The result: 22,465 film call-ups, 700,000 sent-in crown corks, market share gain and a successful world record attempt.
The Communication: print, cinema, radio, web, product- / POS materials, crown cork prize contest.

Client / Manufacturer

Mohrenbrauerei August Huber

Mohrenbrauerei August Huber
Dornbirn, Austria

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Design

die3 Agentur für Werbung und Kommunikation / Brainpower + Commitment = Success

die3 Agentur für Werbung und
Dornbirn, Austria

Mario Lorenz, Sascha Grabherr

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