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The Mohrenbräu brand was used in Austria for the European Soccer Championship 2008 and the Mohren Pfiff more strongly anchored in the 16+ target group.
The product supplied the idea: Mohren Pfiff bottles used as instruments to whistle songs. The link to the championship was established with bottle-whistling of the fans anthem. The web video portal invited viewers to whistle themselves or to judge the beery-musical works.
The result: 22,465 film call-ups, 700,000 sent-in crown corks, market share gain and a successful world record attempt.
The Communication: print, cinema, radio, web, product- / POS materials, crown cork prize contest.
Mohrenbrauerei August Huber
die3 Agentur für Werbung und
Mario Lorenz, Sascha Grabherr