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Troika Dialog / Corporate design

Troika Dialog
Troika Dialog

Discipline: Communication

Discipline: Communication

“Troika Dialog” has played a role in shaping Moscow’s modern financial world. Since the early 1990s, it’s been one of the leading investment banks in the country. To reflect on this development, the brand was scrutinized. A central idea emerged: a competitive brand in emerging markets needs “heroes”, leaders who guarantee security and take responsibility. The new 3D logo is constantly moving and so symbolizes continuous information exchange. Lines representing connections among levels of interaction and processes are combined with colored triangles which signify solutions for different client groups. The bold, dynamic design is used for all corporate communications.

Client / Manufacturer

Troika Dialog

Troika Dialog
Moscow, Russia

Design

Interbrand

Interbrand Zintzmeyer & Lux
Moskau, Russia

Christoph Marti, Jens-Ole Kracht, Thomas Jauss, Iris Hänsch, Michaela Burger (Corporate Design) Nicola Stanisch, Anton Isenring, Daria Gouskova (Consulting)

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Design

Interbrand

Interbrand
Zürich, Switzerland

Jens-Ole Kracht, Thomas Jauss, Iris Hänsch, Michaela Burger (Corporate Design), Anton Isenring (Consulting)

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