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GROHE Cube / 3D Webspecial

GROHE Cube
GROHE Cube

Discipline: Communication

Discipline: Communication

These days pretty much every brand has a digital showroom of some sort. For GROHE, we wanted more. So instead of a sleek but flat studio, we built a smart 3D Cube. The Cube invites visitors to explore GROHE’s worlds of water in dynamic, true-to-life, yet playful fashion. It also allows them to select lifestyle-appropriate fittings from GROHE’s wide range of products, and even to install and experience these fittings in virtual bathrooms and kitchens. Brand values, product information and design inspiration in one, the GROHE Cube completes the circle by connecting shoppers to brick-and-mortar fittings outlets.

Client / Manufacturer

Grohe

Grohe AG
Düsseldorf, Germany

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Design

argonauten G2 GmbH

argonauten G2 GmbH
Berlin, Germany

Markus Kleine-Vehn, Reinhard Dassel, Florian Mlodzik, Christina Fiedler, Roland Schweighöfer