Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Nicht jeder sieht. / Mailing, microsite

Nicht jeder sieht.
Nicht jeder sieht.

Discipline: Communication

Discipline: Communication

It seemed to be a totally normal letter that arrived in the mail last Christmas. However, for those who opened the envelope in anticipation, came the surprising discovery that this was not just any Christmas card. The text was in Braille. Only the URL “www.nicht-jeder-sieht.com” was legible and seemed to be the only way to find out more about the letter’s hidden content. The “Nicht jeder sieht.” (“Not everyone sees.”) theme was presented on a microsite in an entertaining and informative story. Visitors also discovered that [di]Unternehmer was supporting the guide dog organization “Vita e.V.” with this year’s work.

Client / Manufacturer

DI UNTERNEHMER - Digitalagentur

DI UNTERNEHMER - Digitalagentur
Wiesbaden, Germany

Design

DI UNTERNEHMER - Digitalagentur

DI UNTERNEHMER - Digitalagentur
Wiesbaden, Germany

Marc Mundt, Jan Heinritz (Kreativgeschäftsführung) Silke Koppai (Art Direction) Diana Kunschke (Design) Annette Dielentheis (Text)