Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

SEOUL IFC / Overseas publicity film

SEOUL IFC
SEOUL IFC

Discipline: Communication

Discipline: Communication

The movie is made appealing for investors as speaking of why Seoul should be the financial hub in East Asia in terms of economy, culture and geographical advantage. It shows differentiated style from other ordinary promotional movies by using a mix of animation and motion graphic techniques which makes the story-telling more interesting. Entire tone and manner of the movie maintain the consistency and high quality atmosphere. Each key point of the story is highlighted by using vivid colors and graphic icons for capturing the attention of customers.

Client / Manufacturer

Seoul Metropolitan Government

Seoul Metropolitan Government
Seoul, South Korea

Design

Fleishman-Hillard and domo

Fleishman-Hillard and domo
Seoul, South Korea

Andrew Lee, Eunice Lee, Sylvia Shin, Jack Kang (Planning & Storyline)

Design

PENTABREED

PENTABREED
Seoul, South Korea

Kim Kyung-sik