Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Philips Consumer Website / Consumer website

Philips Consumer Website
Philips Consumer Website

Discipline: Communication

Discipline: Communication

In 2008 Philips Design redesigned the Philips consumer website, creating a totally consumer-friendly solution which answers the shopper’s needs at every step. The website allows easy navigation through the shopping process. An “elimination tool” allows specifying criteria so that you find the ideal product. A gallery is available for all products throughout the website and allows the visitor to explore each product in great depth. The site is engineered to provide a seamless experience globally. Since the redesign the number of website visitors went up to 90 million a year – an increase of 36%.

Client / Manufacturer

Philips

Royal Philips Electronics
Eindhoven, Netherlands

GO TO PROFILE
Design

Philips

Philips Design
Eindhoven, Netherlands

Philips Design Team

GO TO PROFILE