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"Ten years of pride, passion and partnership.
The task was to develop a creative art inspired solution for an upper management present in dedication to the ten year partnership between adidas and the New Zealand Rugby Union (NZRU) / All Blacks. All elements and details of this leather-bound box are inspired by the relevant tools of a rugby game and the key values of this partnership. We created a unique, limited and personalized publication which is very surprising for the recipient and arouses a strong emotional experience.
adidas International Marketing BV
Marco Kuehne (Creative Director), Richard Lange (Art Director), Alex Sun (Concept & Editor in Chief)