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Deutsche Telekom AG / Corporate fashion

Deutsche Telekom AG
Deutsche Telekom AG

Discipline: Communication

Discipline: Communication

Holding a mirror up to corporate fashion is a good way to reflect on a company's experiences as it changes from within and externally. Everyday 240,000 Deutsche Telekom employees wear clothing that sports the brand they work for. In the course of developing a new brand identity, a new corporate fashion line was created for “service technicians”, “shop personnel” and “trade fairs”. The dynamic and competent profile of the company is portrayed by a modern and innovative CI which supports the brand promise “Life is for sharing”. A “wardrobe system” makes it possible for employees to select and combine different pieces of clothing from the collection.

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Design

Interbrand

Interbrand
Köln, Germany

Marc T. Bernauer, Nina Oswald, Jana Haserodt

GO TO PROFILE
Design

GMK by pepper Consulting GmbH

GMK by pepper Consulting GmbH
Münster, Germany

Guido Maria Kretschmar, Sabine Hülsbusch