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Porsche: Sturm und Drang. Die neuen Cayman Modelle. / Webspecial

Porsche: Sturm und Drang. Die neuen Cayman Modelle.
Porsche: Sturm und Drang. Die neuen Cayman Modelle.

Discipline: Communication

Discipline: Communication

This webspecial presents the new Cayman models as modern prototypes in an urban, night-time setting. The music plays a supporting role here. Through visually as well as musically different staged routes, the user is immersed in the stylish, urban world of the different Caymans. In this way, the webspecial enables the identification of a wide variety of user types and conveys the message: “The Cayman suits you.” A special feature of the webspecial is “Your Cayman Mix”. The module offers the option of “mixing” your personal, individual “Cayman Clip”. The result can be downloaded to a mobile phone / iPhone (and desktop).

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h. c. F. Porsche AG
Ludwigsburg, Germany

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Design

UDG United Digital Group

Bassier, Bergmann & Kindler
Ludwigsburg, Germany

Martin Spies, Mario Stockhausen (Art Direction) Andreas Herde (Concept), Dennis Borgemehn (Project Management), Michael Weh, Pascal Knoske (Flash)

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