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I love Chinese Characters / Poster

I love Chinese Characters

Discipline: Communication

I love Chinese Characters

Discipline: Communication

The concept for this series of posters comes from the two Chinese characters “xue” and “xi” (when combined, they mean “learning”). We took a traditional Chinese game – a wooden brain teaser puzzle with twelve blocks – and put it into the shape of these two characters to adroitly combine the concepts of learning and playing. They also refer to traditions and activities that promote mental development. The two simple characters and the wooden texture impart a sense of purity and simplicity, allowing a complete focus on the learning experience. This series of posters appears calm on the surface but is full of meaning within.

Client / Manufacturer

SenseTeam

SenseTeam
Shenzhen, China

Design

SenseTeam

SenseTeam
Shenzhen, China

Hei Yiyang