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Loewe Imagebroschüre / Print document

Loewe Imagebroschüre
Loewe Imagebroschüre

Discipline: Communication

Discipline: Communication

The Loewe Image brochure, with the brand's central theme “The only rule is that there are no rules”, is divided into different sections symbolically representing the competition between the quality-oriented premium Loewe brand and the price / volume-oriented mass market brands. The chapter “The rules” describe basic principles of these latter brands, which Loewe aims to set its brand personality apart from. The chapter “Against the rules” highlights how Loewe’s style, poise and performance set it apart as a quality-oriented brand. The chapters themselves delve into valuable product and technology highlights offered by the Loewe brand.

Client / Manufacturer

Loewe

Loewe AG
Kronach, Germany

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Design

Brandoffice

Brandoffice GmbH
München, Germany

Heiko Dertinger, Michael Noli

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