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adidas women's training / Website

adidas women's training
adidas women's training

Discipline: Communication

Discipline: Communication

Appropriate training gear for women’s individual efforts to look good: online, the claim “Me, Myself.” is translated into large emotional close-up scenes, which show women during their workout and afterwards. With the “Mix & Match” tool, users can view items, combine them in new ways and zoom in on products at three times the size – for a close-up look at the materials and their textures. With the combination of an emotional and exciting sports and product presentation the microsite meets the needs of female users. They experience the products in a creative, emotional and natural manner and may interact with the items.

Client / Manufacturer

adidas International Marketing

adidas International Marketing BV
Amsterdam ZO, Netherlands

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Design

Neue Digitale / Razorfish GmbH

Neue Digitale / Razorfish GmbH
Frankfurt a. M., Germany

Elke Klinkhammer (Creative Direction) André Bourguignon (Art Direction) Sebastian Hilbert (Screendesign) Andreas Diwisch, Heiko Schweickhardt (User Interface Development)