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Aus tiefstem Innern. Der neue 911 GT3. / Webspecial

Aus tiefstem Innern. Der neue 911 GT3.
Aus tiefstem Innern. Der neue 911 GT3.

Discipline: Communication

Discipline: Communication

The webspecial “From the Inner Sanctum. The new 911 GT3.” promotes the worldwide premiere of the new Porsche 911 GT3, the race car amongst the 911 cars. Eleven driving scenes are used to demonstrate the driving enjoyment and performance of the new car and the most significant product features are explained by racing legend Walter Röhrl. The user adopts the point-of-view of a race manager at the command post. His job, together with Walter Röhrl, is to examine the new Porsche 911 GT3 as thoroughly as possible.

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Ludwigsburg, Germany

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Design

UDG United Digital Group

Bassier, Bergmann & Kindler
Ludwigsburg, Germany

Martin Spieß, Mario Stockhausen (Art Direction), Andreas Herde (Concept), Michael Weh (Flash Development)

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