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Porsche: Die 4. Dimension. Der neue Panamera. / Webspecial

Porsche: Die 4. Dimension. Der neue Panamera.
Porsche: Die 4. Dimension. Der neue Panamera.

Discipline: Communication

Discipline: Communication

The Panamera webspecial is an interactive online magazine, which is based on two “worlds”: the white world represents product and brand, the black world provides inspiration around the Panamera. Both worlds invite the user into the dimensions “moment”, “location” and “time”. The user can access the webspecial via a freely turnable and tiltable cube. The “4th dimension” – which is separated into “challenge”, “design”, “technology”, and “sportiness” – functions as a filter to select individual articles. More than 100 articles will be available until the end of the campaign in mid 2009.

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h. c. F. Porsche AG
Ludwigsburg, Germany

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Design

UDG United Digital Group

Bassier, Bergmann & Kindler
Ludwigsburg, Germany

Martin Spies , Mario Stockhausen (Art Direction), Andreas Herde (Concept) , Michael Weh, Pascal Knoske (Flash), Simone Ganss (Text) , Dennis Borgemehn (Project Management), Stefan Vierheller (Programmierung), Florian Bartl (Motion Design)

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