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K-ARTS / Brochure

K-ARTS
K-ARTS

Discipline: Communication

Discipline: Communication

The K-ARTS brochure is intrinsically different from those of other universities. Rather than dryly providing academic information, it conveys the school's passion for art and the social value it creates. In design terms, the brochure resembles a temple, a place where creativity and contemplation coexist. The contents are presented to mimic the experience of walking through a temple, highlighted by a poem from eminent poet and University President Ji-woo Hwang. The effect is one of appreciating intangible values and respect for learning. Recycled paper symbolizes the way in which art can exist in both conflict and harmony with the world.

Client / Manufacturer

Korea National University of Art & Design

Korea National University of Arts
Seoul, South Korea

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Design

InterGram

InterGram
Seoul, South Korea

Dan Ahn, Eun-Hee Ko, Gap-Sik Jang, Inoh Ryu, Son Injong

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