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Mercedes-Benz Gallery München / Showroom

Mercedes-Benz Gallery München

Discipline: Interior Architecture

Mercedes-Benz Gallery München

Discipline: Interior Architecture

In 2009, Mercedes-Benz begins to open a new generation of showrooms in major European cities. The Mercedes-Benz galleries are designed as brand ambassadors in urban environments. On 400 to 1,200 m² of exhibition space, they offer a living, breathing venue for the meeting between brand and visitor. The focus is on the integrated brand experience in a personal atmosphere. An “intelligent” sculptural wall is the defining design element. With media displays, it can adapt to the space and occasion at any time. Alternating presentations and exhibitions transform the galleries into dynamic sites of urban living.

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Atelier Markgraph

Atelier Markgraph
Frankfurt am Main, Germany

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Design

Kauffmann Theilig & Partner

Kauffmann Theilig & Partner
Ostfildern, Germany

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Design

FOUR TO ONE: scale design

FOUR TO ONE: scale design
Hürth, Germany