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Eins, Zwei, Dry / Label and container

Eins, Zwei, Dry
Eins, Zwei, Dry

Discipline: Packaging

Discipline: Packaging

As an allusion to Billy Wilder’s Cold War movie comedy of almost the same name, “Eins, Zwei, Dry” is not an American carbonated beverage coming to post-war Germany but a dry German Riesling they’re getting sweet on in the USA. With “Eins, Zwei, Dry” the development of the wine and its pack design went hand in hand to create a product that is perfectly tuned to the American market. The classic Leitz look was roughed up a bit with bold hand-drawn letters and the crudely presented number. The logotype runs seamlessly across the bottle cartons when they are arranged in a staggered formation.

Client / Manufacturer

Weingut Josef Leitz

Weingut Josef Leitz
Rüdesheim am Rhein, Germany

Design

Fuenfwerken Design

Fuenfwerken Design AG
Wiesbaden, Germany

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