Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Wie viel Benz steckt in Dir? / Communication campaign

Wie viel Benz steckt in Dir?
Wie viel Benz steckt in Dir?

Discipline: Interior Architecture

Discipline: Interior Architecture

The Mercedes-Benz plant Mannheim is celebrating its 100th anniversary in 2008. An internal communication campaign is accompanying the anniversary year, in order to strengthen motivation and emotional ties of the 10,000 Benz employees. The plant management would like to make its appreciation a true experience for everyone. In this context, an anniversary key visual is developed: seen from above the three plant areas have the shape of a heart. Under the slogan “How much Benz is there in you?“, the Benz employees tell unusual stories – collected in the Benz book. Abbreviated versions are visible in the plant every day as brandings.

Client / Manufacturer

Daimler AG

Mercedes-Benz Werk Mannheim
Mannheim, Germany

GO TO PROFILE
Design

CB.e Clausecker | Bingel. Ereigniss

CB.e Clausecker | Bingel. Ereignisse AG
Stuttgart, Germany

Gunnar Kavermann, Ralph Schollähn, Trixi Stumpe

GO TO PROFILE