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Into the wild / Car

Into the wild
Into the wild

Discipline: Communication

Discipline: Communication

“Leave your everyday life behind and embark on an adventure.” This advertising medium demonstrates in an innovative way how easy it is to forget the daily grind with the new “Jeep® Cherokee”. If the user scrolls to the right on the news page, the Cherokee jumps out of its position and drives on and on, leaving everyday life behind. It sets off on an exciting journey through wild and breathtaking landscapes, demonstrating that it’s at home on any kind of terrain. Usually, a Flash animation is restricted to a maximum width of 2,880 pixels, but here three Flash animations have been woven together to create what is the world’s biggest banner.

Client / Manufacturer

Chrysler Deutschland

Chrysler Deutschland GmbH
Berlin, Germany

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Design

Publicis Pixelpark

Elephant Seven Hamburg GmbH
Hamburg, Germany

Kai Becker, Oliver Viets, Mirko Gluschke, Stefan Roest

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