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Urlaubsverschmutzung / Environmental indicator

Urlaubsverschmutzung
Urlaubsverschmutzung

Discipline: Communication

Discipline: Communication

The banner illustrates, in an original and striking way, that environmental dangers are present everywhere, all the time – especially where you least expect them. It addresses one danger in particular: the amount of oil released into the ocean every year, which is estimated to be 188,000 tons (source: GESAMP), a significant amount of which is due to the tourism industry. The campaign presents the “Blue Angel” logo in a consumer-related context and in an unexpected, attention-grabbing way. The banner raises consumer awareness of the ever-present dangers to the environment and encourages consumers to question the status quo.

Client / Manufacturer

Umweltbundesamt

Umweltbundesamt
Dessau-Roßlau, Germany

Design

Publicis Pixelpark

Elephant Seven Hamburg GmbH
Hamburg, Germany

Kai Becker, Oliver Viets, Oliver Baus, Roman Pelz, Nils Liedmann, Thorsten Becker

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