Urlaubsverschmutzung
Environmental indicator
Umweltbundesamt
The banner illustrates, in an original and striking way, that environmental dangers are present everywhere, all the time especially where you least expect them. It addresses one danger in particular: the amount of oil released into the ocean every year, which is estimated to be 188,000 tons (source: GESAMP), a significant amount of which is due to the tourism industry. The campaign presents the Blue Angel logo in a consumer-related context and in an unexpected, attention-grabbing way. The banner raises consumer awareness of the ever-present dangers to the environment and encourages consumers to question the status quo.