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Experience T / Exhibition stand at IFA 2008

Experience T
Experience T

Discipline: Interior Architecture

Discipline: Interior Architecture

A market leader presentation emphasizing virtues such as proximity and experience value – Deutsche Telekom’s IFA stand sets the stage for a three-dimensional, interactive experience of the T-brand. A freely formed, dramatizing architecture creates spaces for the topical focus points home and mobile, as well as their combination. It levels the brand to customers’ height, true to the self-conception of a subservient enabler. A multi-touch installation 18 m in width acts as yet another presentational core: It guarantees access to multi-media contents and competitions for unlimited numbers of visitors at a time. A highly memorable “Experience T”.

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Design

q-bus Mediatektur

q~bus Mediatektur GmbH
Berlin, Germany

q-bus Mediatektur

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