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Blessing cultivated / Rice gift box

Blessing cultivated
Blessing cultivated

Discipline: Packaging

Discipline: Packaging

Taiwan is a nation built on agriculture and the plowing ox stands for the tradition of hard work and industry. The combination expresses the preservation of Taiwan’s culture and way of life.

The unadorned beauty of rice grains on the stalk is represented through the use of low chroma earth tone colors and eco-friendly materials. Combined with a handle made of jute strings and bamboo, the design achieves an overall sense of rustic simplicity. This makes the item an elegant souvenir that conveys an aspect of Taiwan’s rice culture while symbolizing the cultivation of prosperity through hard work.

Client / Manufacturer

Taiwan Design Center

Taiwan Design Center
Taipei, Taiwan

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Design

Proad

Proad Identity
Taipei, Taiwan

Jennifer Tsai, Brenda Chang, Janice Kao

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