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Genius Mouse Series / Mouse package

Genius Mouse Series
Genius Mouse Series

Discipline: Packaging

Discipline: Packaging

The design concept reflects the “primitive” and “eco-friendly” culture of the Austronesia tribes (Bunun and Maori). The rhombus pattern and embossing resemble a “Chinese copperhead” and “straw” from the Bunun who respect nature. The left box means “Kiaora! Kiaora!” (nose-bumping ritual) and “To MoKo” (face tattoo) displaying Maori tribal art. The usage of red and black on the package represent the company identity. In addition, the golden ratio of the package emulates visual harmony. By reducing ink, using Kraft paper, and reducing waste, the design is consistent with the spirit of the Genius brand.

Client / Manufacturer

KYE SYSTEMS

KYE Systems Corp. (Genius)
Taipei Hsien, Taiwan

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Design

KYE SYSTEMS

KYE Systems Corp. (Genius)
Taipei Hsien, Taiwan

Genius Graphic Design Center

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