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smart Konfigurator / Color and trim configurator

smart Konfigurator
smart Konfigurator

Discipline: Communication

Discipline: Communication

The interface cubes carry samples of color, textile and leather as well as images of the rim selection. Using these material cubes, visitors are invited to design their own smart car on the screen before printing out a postcard of this personal smart. Each precut card can be simply folded, turning it within seconds, into a miniature smart cube. “RFID technology” transforms the material cube into an inviting product interface, with which the car exterior and interior image on the screen can be “designed”. This tactile and entertaining interface in shape of a simple cube suits the brand image and is enjoyable for the user.

Client / Manufacturer

Daimler AG

Daimler AG, smart
Stuttgart, Germany

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Design

spek Design

spek Design
Stuttgart, Germany

Patrick Sauter, Eberhard Kappler, Nadine Dopslaff, Alfe Toussaint, Caterina Idler, Carola Unsöld, Devin Teachout

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