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iF SOCIAL IMPACT PRIZE
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Berlin 2008 / Brochure and book

Berlin 2008
Berlin 2008

Discipline: Communication

Discipline: Communication

East – West – Berlin – the Wall. It would be much too simple to limit the orchestration of the content to these few words. The subject “Tearing Down The Walls” was staged primarily with a clear focus on “rethinking your points of view”, tearing down walls inside of our heads. All print material enabled the reader to interact with the subject, and to keep discovering new facets of it. Additionally, the communication elements all have been conceived to deliver a relevant added value. The communication program succeeded in generating the desired number of participants, and in strengthening relations with the host company.

Client / Manufacturer

Daimler AG

Daimler Financial Services AG /
Köln, Germany

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Design

New Cat Orange

New Cat Orange
Wiesbaden, Germany

HP Becker (CD), Julia Maria Depis (Grafik), Folker Wrage (Text), Josef Hoelzl (Foto)