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Siemens - New Blue / Trade fair stand

Siemens - New Blue
Siemens - New Blue

Discipline: Interior Architecture

Discipline: Interior Architecture

Siemens – The future is here. Focus is on the “IC5 built-in appliance series” launch. A futuristic structure lies at the center of the presentation like a meteorite that has just landed. An architecture was created which is inspired by the ritual room of temple complexes. There is an outer public area from which you can look into the darker “inner sanctum” with “LifeKochArena” of the retailer area. The architecture creates a transitory zone as you move from the outside – the white outer appearance as well as the minimalist architecture cites classic Modernism, the blue lit interior of the monolithic building could be read as a projection into the future.

Client / Manufacturer

BSH Hausgeräte GmbH

Siemens Elektrogeräte GmbH
München, Germany

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Design

Franken Architekten

Franken Architekten GmbH
Frankfurt a. M., Germany

Frank Brammer, Bernhard Franken

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Design

Hauser Lacour

hauser lacour kommunikationsgestaltung gmbh
Frankfurt a. M., Germany

Laurent Lacour

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Design

Meso Digital Interiors GmbH

Meso Digital Interiors GmbH
Frankfurt a. M., Germany